SAN FRANCISCO (2/25/13) — Over 100 people filled the audience at the San Francisco School of Digital Filmmaking recently for the “Pitch Perfect: Pathways to Funding” event to discuss how to launch your project and make your business stand on its own using multiple platforms of media.
There were a number of notable panel members including angel investor Joyce Reitman, Saad Khan, Ephraim Lindenbaum, moderator Jim Myrick and Ecommerce professional, Tiffany Hopkins.
Transmedia and social media have provided a new avenue for businesses to reach and engage their audience. Businesses explained how they can use these forms of media to bring their ideas to reality.
“My job is to inform and educate the creative community of San Francisco,” said Beth Rogozinksi, host of the evening and Co-Founder of Transmedia SF. “If we focus on this revolution in media it will benefit and increase awareness on all levels of business.
Some of the start up companies that presented and pitched their business models to the panel included the City X Project, Hear it Local, and the documentary film, The Campaign.
City X Project spoke on the importance of a curriculum that instills confidence in children ages 8-10 years old that will make them want to become entrepreneurs in the future. So far the program has been successfully administered to 256 kids in eight cities around the world.
“Although we are a non-profit, we are fortunate to have corporate sponsors,” said Libby Falke, a New Media Storyteller at the City X Project. “It has helped me to realize that just because you’re not a non-profit doesn’t mean you can’t contribute to your community in a valuable way.”
Another start up business that stood out was Hear It Local. Hear it local provides a new marketplace for live music experiences that are held at your not-so ordinary venues.
“I am a huge music fan and I just remember when my friends would play music on my front porch and how much we enjoyed this,” said Matt Lombardi, Co-Founder and CEO. “I feel like this idea can offer a much better music experience.”
Audience members were given a chance to address the speakers after they spoke and there was a lot of cross-pollination of ideas.
“I really enjoyed this event because it illuminated the craft of filmmaking and it was exciting to see the energy and ideas that came out of them,” said Beverly Markiewicz, 2009 documentary film SFSDF alumni.
The Campaign is a documentary that tells the story of the “No on Prop 8” movement.
The night was filled with drinks, food, networking and lively discussions about building a creative business and how to bring in the funding using multiple forms of social media.
Transmedia is storytelling across multiple forms of media, with each element making distinctive contributions to a user’s understanding of the product as a whole.
This event was sponsored by Lagunitas Brewing Company, The Hub and the San Francisco School of Digital Filmmaking.